February 5, 2014
As the 2014 Winter Olympics approach, ads promoting the games abound. We’re used to seeing inspirational, filled with hope and light kinds of ads, but the BBC went for a darker look; one that embraces the cold winter and presents athletes as though they are arctic explorers fighting for their lives. It’s certainly bold, and definitely memorable. Watch the ad here: http://www.youtube.com/watch?v=4b9Ji7DvsjU.