October 30, 2017
Contributed by Alyssa Peiser
As you scroll through LinkedIn, perhaps occasionally on Facebook, and certainly in e-newsletters and e-blasts, you undoubtedly see a case study. Maybe it looks like an infographic (a mixture of a graph showing statistics and a visually appealing image) or a well-designed story. It could even be an interview or a dynamic project that has been completed with photos of the finished product.
Case studies provide your audience (and your potential client base) with a snapshot of not only what you do, but how you do it. It is a prime opportunity to show that you are a problem-solver, the resources you have available and it gives an insight into the kinds of projects you do.
Here is a quick break down of each of those opportunities:
Case studies, in their many formats are a chance for you to quickly share your expertise, show the clients you get to work with and in some cases, be a quick sales tool. These can be used and repurposed in a variety of ways, catered to your goals for presenting:
Virtually any business can present a successful case study to, at the very least, show their audience the many cool things of which they are involved. Whether you are a dentist, or an engineering company or a vendor – what you do has value and a case study is a reminder of that. Good design, storytelling and packaging always help, of course, so make sure to invest in those areas so that the product about your product is compelling!