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Verizon vs. Sprint

Verizon Wireless
In the ever competitive world of technology, cell phone carriers are known for duking it out for customers. Sprint just stole former Verizon spokesperson¬†Paul Marcarelli as their own new spokesperson. Not only is it a victory (think “delicious backstabbing” as our source puts it) for Sprint, but it is a personal vindication for Marcarelli – who according to him – was ill-treated by his former employer. The jabs are obvious, but that’s what makes it so shockingly fun – no subtle competitiveness here.
Watch the spot and read more about the experiences of Marcarelli as spokesperson: http://www.adweek.com/adfreak/verizons-old-pitchman-paul-marcarelli-switches-sprint-delicious-bit-backstabbing-171836