August 1, 2014
Everyone loves a success story—especially when it is unexpected. 3 brothers took their mom’s simple yet delicious salad dressing and turned it into a smash hit at Whole Foods and most recently, Costco. When the brothers first called on Whole Foods, they knew nothing about marketing, selling or producing salad dressing and took to learning along the way. Greg Vetter, one of the three brothers said “Historically, salad dressing’s a very slow-moving product, maybe four cases in a month. We sold 55 in a week.” Kind of makes us want to go eat a salad now. http://www.fastcompany.com/3032392/most-creative-people/were-crushing-it-how-three-bros-and-their-mom-created-costcos-new-favor.