January 23, 2018
Contributed by Alyssa Peiser
When I am looking to purchase a product, find a new hairdresser or dentist, one of the first things I do is check the reviews – what are other consumers saying their experience has been. I tend to read them all – the highs and the lows to get a really good sense for the product/service. I tend to take people’s reviews pretty honestly – there is little they gain from fudging a review (whether negatively or positively). And if a business has no reviews, I am less likely overall to purchase.
How many people look to online reviews to guide their decisions? A 2017 BrightLocal study shows that 85% of consumers trust online reviews as much as personal recommendations – and positive reviews make 73% of consumers trust a local business more. Having positive reviews, particularly on Google, is one way to set yourself apart from the competition. It takes very little effort and is a no cost marketing strategy. Win-win!
Here are a few tips we recommend when it comes to Google reviews. (These apply to ANY review site – Yelp, Facebook, etc. but focusing on Google as it is one of the more prominent).
If you aren’t already implementing a review campaign, we strongly recommend this! These can be some of your best referrals – your current client base sharing their positive experiences. Lots of people have positive experiences and would happily be your ambassador – all you have to do is ask!