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The Power of Celebrity Endorsement

Celebrity endorsement can mean the world for a brand and businesses will pay top dollar to secure a famous face. Will Ferrell is one celebrity who brings his star power to any brand he is associated with. Take for instance his most recent non-paid endorsement for Little Debbie’s on The Tonight Show (causing visibility and positive mentions to skyrocket). Check out this infographic that details his influence: http://www.adweek.com/news/advertising-branding/infographic-historical-and-data-driven-look-will-ferrells-branding-genius-163730