March 11, 2015
Sometimes, humor is the best approach.
This past weekend, SNL created a mock American Express ad (with host Chris Hemsworth in the featured spot), and instead of ignoring or disregarding the sketch, AE posted on their Twitter about it – playing along perfectly. Such an approach made them even more likable to their target audience and helped increase their engagement – always a good thing.
See the tweet and SNL spot here: https://twitter.com/AmericanExpress/status/574731363435347968