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Round Animals Roll Through this Ad

What if all animals were round and had trouble carrying out the everyday tasks of their lives? It may not seem like a likely starting point for a gluten-free bread ad, but after seeing two director’s take on spherical animals struggling through the day, British brand Genius employed the two to adapt the concept to animals bloated from eating (presumably) gluten-filled bread. The result is a charming series of short films and evidence that creativity and brand awareness can go a long way.

Source: http://www.adweek.com/agencyspy/adameveddb-rolls-wildly-for-genius-foods/87154