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Taylor’s Work Anniversary!

We celebrated Taylor’s 1-year anniversary as part of the TAE team! We celebrated with a team Tacos4Life lunch and a Herman’s gift card for Taylor. We took a minute to sit down with our resident social media and video expert and ask him a few…

Focusing your Sales Efforts – A 4-Part Series

Part 2: Build Your Avatars (See Part 1 HERE).  Contributed by Kim Jennings-Eckert At the age of 8 years old, my mother signed me up for Brownies (Level 2, based on age). I remember being so excited – this meant…

COMMUNICATING EFFECTIVELY WITH A GRAPHIC DESIGNER

Contributed by Logan Rhea  Getting the most out of a graphic designer / design project begins with communication. But how do you communicate effectively if you know only a little bit, (or maybe you don’t know anything!) about the software,…

PSA: Proper Selling is Important

Contributed by Taylor Burkhalter Hello. If you came here for an article about selling, let me introduce you to my first point about the importance of proper spelling. I am tempted to end the blog here, as my point has…

An Intro to Blogging for the Non-Content Marketer

Contributed by Ella Jane Dantzler  Blogging doesn’t seem like a natural fit for all businesses. Your typical dentist, car dealership, or local café often doesn’t see the value in putting out “thought leadership” content. However, the benefits of blogging are…

Why We Always Recommend a Video

  Contributed by Alyssa Peiser Most people are not clamoring to get in front of a camera and share their story or success. It can be an intimidating experience, made even more so by deciding to blast the video out…

Celebrating Kim’s Work Anniversary with TAE!

  We are celebrating Kim’s 3-year anniversary as part of the TAE team! As you can see in the photo, we gifted her with a couple bottles of wine. We took a minute to sit down with her and ask her…

Focusing your Sales Efforts – A 4-Part Series

Part 1: Build Your Network Contributed by Kim Jennings-Eckert In my first article, Sales Accountability – How Do You Measure Sales?, I shared my personal insights on sales accountability and helping your sales team reach their goals consistently. Sales is…

Psychology of Color

Contributed by Logan Rhea A Basic Understanding for Business and Marketing The study of colors and how they affect us, individually and/or as a group, is something some people base their entire careers on. Even though it’s not as simple…

The Elusive Creative Spark: Harnessing Inspiration & Activating BJO

Contributed by Taylor Burkhalter CREATIVITY, at least for me, comes and goes. I can’t always be creative when I need to be. But, over the years, I’ve developed practices that help me tap into the creative realm of my brain…