Live Chat

Why We Always Recommend a Video

  Contributed by Alyssa Peiser Most people are not clamoring to get in front of a camera and share their story or success. It can be an intimidating experience, made even more so by deciding to blast the video out…

Celebrating Kim’s Work Anniversary with TAE!

  We are celebrating Kim’s 3-year anniversary as part of the TAE team! As you can see in the photo, we gifted her with a couple bottles of wine. We took a minute to sit down with her and ask her…

Focusing your Sales Efforts – A 4-Part Series

Part 1: Build Your Network Contributed by Kim Jennings-Eckert In my first article, Sales Accountability – How Do You Measure Sales?, I shared my personal insights on sales accountability and helping your sales team reach their goals consistently. Sales is…

Psychology of Color

Contributed by Logan Rhea A Basic Understanding for Business and Marketing The study of colors and how they affect us, individually and/or as a group, is something some people base their entire careers on. Even though it’s not as simple…

The Elusive Creative Spark: Harnessing Inspiration & Activating BJO

Contributed by Taylor Burkhalter CREATIVITY, at least for me, comes and goes. I can’t always be creative when I need to be. But, over the years, I’ve developed practices that help me tap into the creative realm of my brain…

Celebrating Ella Jane’s 1-year with TAE!

We are celebrating Ella Jane’s 1-year anniversary as part of the TAE team! (She loves succulents so we got her one from Garden Living as a gift!) We took a minute to sit down with her and ask her a…

Tips for Creating and Maintaining a Successful Facebook Business Page

Contributed by Ella Jane Dantzler Creating and maintaining a successful Facebook Business page in a sea of competing businesses can be complex and overwhelming. Your page must be strategically created and utilized to grow your audience, gather likes, find new…

Why Marketing Matters

Contributed by Alyssa Peiser There isn’t much doubt that marketing matters immensely for your brand, your business, your end-of-year numbers. It is why major brands pay the big bucks for Super Bowl spots or why you get postcards in the…

Sales Accountability – How Do You Measure Sales?

Contributed by Kim Jennings-Eckert How do you hold your sales team accountable? Do you base it strictly off quantity sold or clients in your portfolio? In my experience, businesses tend to view sales as $ transactions. Of course! We are…

How Graphic Design Can Impact Your Business

If you’re unsure of what graphic design entails, see The Lowdown On Graphic Design. Good, professional graphic design really does matter and unfortunately a lot of small businesses notoriously underestimate the power it holds. Why do we find it so…