September 17, 2013
Marketing With Twitter: Recognizing Business Opportunities and Potential Leads By Sorting Through The Clutter
Sifting through irrelevant Tweets and Retweets of information on topics that are insignificant to your business can be frustrating and overwhelming to say the least, especially since they are coming at you in the thousands and increasing by the second. Don’t get lost in the Twitter labyrinth and find yourself scrolling through a bunch of chaos. You will only come out dizzy and dissatisfied. Instead, keep your goals in mind—what do you want to accomplish for your business through Twitter? Then you can take steps in the right direction.
Maybe you are not sure what exactly you want Twitter to do for your business. We agree with the three main goals outlined in the Hubspot article, Foolproof Formulas to Turn a Cluttered Twitter Stream Into Real Business.
Turn a follower into a lead. Find leads by setting up a Twitter search for keywords, trending topics, and names of other companies that are closely related to your business. When you begin to find leads, engage in conversation with them. Help them make a decision about a product, direct them to your website, answer their questions.
Turn a lead into a customer. Personal responses and great customer service will likely drive your leads to choose your product or service over that of another company. Stepping in before a competing business will put you in the lead and give you the perfect opportunity to tell potential customers about promotions, products, etc.
Last but not least, turn an average customer into a loyal customer. If you interact with your customers directly and give them individual attention, they will like you for a day; but if you can turn around and be there to do it again the next time they need you, they will like you forever.
Remember not to wander aimlessly through Twitter hoping to happen upon a business opportunity or you will soon be asking yourself, “Why am I here?” Your business has a place on Twitter and it isn’t as hard to find as you might think. A new client or loyal customer might only be a hash tag away.
Learn more details from Foolproof formulas to turn a cluttered Twitter stream into real business at: