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Ikea’s Creativity Abounds

 

Ikea has been putting out some decidedly creative ads lately. The housing retailer (the largest in the world) has a proficient number of followers across all forms of social media (Facebook, Twitter, Instagram, etc.). This ad makes fun of technology tongue-in-cheek (despite Ikea being equally hip and popular with the tech-literate crowd), and this marketing stunt is both memorable and fun. Check out this snapshot of the brand’s reach, some insights from one of their chief marketing officers, and, if you don’t know a thing about the formidable company, catch up on a few fast facts.

http://www.adweek.com/news/advertising-branding/brand-day-how-ikea-brings-design-ideas-life-social-160017