June 21, 2013
Do you know who you’re really reaching? According to forbes.com, there are 5 steps to making a sale through social media. Take a look at this article to learn more about how to get in touch with the right consumers and build an ongoing relationship. Here are the 5 steps:
1. Join a community and create a persona:
Spend some time on the social media platform that you intend to use. Get to know the site and how an average post might look. Take the time to build up your personal account first. Then start to interact with others within your online community. Have conversations, ask questions, and pay attention to the way they respond. Create your persona based on the norms and expectations of the community. You want to fit in without misrepresenting yourself and without blending in to the point that you go unnoticed. Show your network that you are trustworthy by posting consistently, but be careful not to abuse or misuse social media in the process.
2. Determine the best way to connect with prospects
Which social media platform is best for you? Facebook is the best to use for business to consumer sales. LinkedIn is the best for business-to-business connections. Twitter can be good for all types of sales. You should limit yourself to three big social media sites.
Friend, follow or connect with individuals with profiles that match your clients’. Contribute to their conversations. Answer questions they have, ‘retweet’ them, and comment on their posts. By doing this you add value to their network and they will be more likely to follow you back.
4. Build a relationship
Building relationships is more important that finding leads because good relationships can turn into leads. It is important to pay attention to what your network is saying in order to have meaningful conversations with them and establish trust in your brand.
5. Engage in a conversation
Instead of writing a broad, universal message to your network pitching your service or product or simply sharing a link to your website, engage in conversations with them to let them know you care. Offer solutions to their individual problem or suggest a product or service your business can offer them. Make sure what you are saying to them is information they will find useful.