July 23, 2014
Everyone has their favorite brands. If your favorite brands are ones that are not mainstream and you feel passionately about them not going mainstream, you may just be a hipster. One South African beer plays against the hipster crowd to promote their limited edition beer. In reality, the company isn’t taking sides and says that what it really cares about is just “good beer.” Wherever you fall on the hipster/non-hipster scale, these ads are pretty funny—and effective. http://www.adweek.com/adfreak/south-african-brewer-uses-ads-declare-all-out-war-hipsters-157986.