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Enjoy the Chase

iStock_000078956873_Large You might not think of all the heavy lifting and grueling workouts that go into being a golfer, but Pro Rory McIlroy shows us day after day the pace and intensity with which he trains in the latest Nike ad. This sort of spot is nothing new for Nike and the theme of repetition and consistency required to succeed isn’t exactly novel, but that doesn’t make it any less enjoyable to watch or any less true. And, for anyone who knows a serious golfer, they know golfer’s personalities often fit the pacing and rigidity this particular spot embodies. Nike also made a series of shorter videos featuring other golfers that stays within the theme of McIlroy’s feature 1-minute spot, Enjoy the Chase. Watch all the spots here: http://www.adweek.com/adfreak/rory-mcilroy-gets-serious-his-most-intense-nike-golf-commercial-yet-170618