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Chobani Goes for a Dip

Potato chips on ceramic plate

A lot of people like to live healthy and eat healthy. Chobani is capitalizing on the new wave of healthy eating by providing a new brand of dips – that are not only healthier than traditional dips (that everyone knows are unhealthy), but also healthier than traditional healthy dips – like hummus. To launch these dips, Chobani is setting up a new social promotion – houses in NYC that have walls (literally) made of vegetables (aka – the perfect thing to sink into the new dips). Cleverly, this promo’s winner gets to enjoy the veggie-wall house over the July 4th weekend – the day in which the most dip is consumed all year.

Source: http://www.adweek.com/news/advertising-branding/chobani-promoting-its-new-yogurt-dips-nyc-townhouse-adorned-vegetables-172090