June 4, 2014
Chipotle has simultaneously upped their marketing game and their entertainment factor by introducing the brand new “Cultivating Thought” series on Chipotle cups and bags. The “Thoughts” feature stories, musings, and short essays on a variety of topics by authors, actors, and singers (to name a few). By incorporating well-known names (Malcolm Gladwell, Judd Apatow, and Sarah Silverman among the lineup) into these mini-works of art, Chipotle now has the blessings of these contributors and has essentially garnered their wide field of followers. Check out the creative cups and stories here: http://www.adweek.com/adfreak/eating-alone-chipotle-cups-now-come-original-writings-literary-giants-157686.