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3-Second Magic

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In case you don’t follow the NBA, Steph Curry of the Golden State Warriors is something of a Unicorn. (A Unicorn is that individual who composes so many talents and skills they are almost mythical). Under Armour has capitalized on this fact and is having some fun with Curry for the playoff season. Under Armour of course sponsors the athlete. Curry is well-known for his accuracy at the 3-point shot. Under Armour cleverly has begun releasing a 3-second video each time Curry makes a 3-point shot in a playoff game. Fun, enticing, and a slow build–check out a few of the already-released spots here: http://www.adweek.com/adfreak/under-armour-making-new-3-second-ad-every-stephen-curry-3-pointer-playoffs-170908